Vision 2030: SWM Annual Conference – 3/12/19

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3 December 2019


09:00-14:30 including lunch (our AGM will follow from 14:30)


Edgbaston Park Hotel, 53 Edgbaston Park Road, Birmingham, B15 2RS (same venue as last year’s conference).

University train station is a 15-minute walk, with a high-frequency 6-minute service direct to Birmingham New Street. The 98 bus stops right outside. It picks up from the city centre by New Street Station. Electric vehicle charging is available.From Birmingham city centre, it’s a 2-mile drive to the hotel, which should take around 11 minutes. Parking is available at the venue or alternatively at the multi-storey car park accessed via Pritchatts Road, just around the corner.


SWM, with the on-going support of our members and stakeholders


Leaders and their advisers from the public, private and third sectors. Senior level policy and decision makers willing to work together for a positive future for the West Midlands.

Our members are entitled to one free place. The fee to attend for non-members is:

  • £20 plus VAT third sector
  • £50 plus VAT public sector
  • £100 plus VAT private sector

Please note that non-attendance (for members and non-members) without prior written notification at least 24 hours before the event (9am on Monday 2 December) will result in a charge of £100 plus VAT

The event


Ten years ago, SWM set its Roadmap and Vision for 2020. We have worked with our stakeholders to try and create a better region and remain the only organisation that monitors regional progress on sustainability.

We now need to step up our efforts even further. We are in a climate emergency and we know that our role of supporting leaders, policymakers and practitioners across the region is becoming more and more important. This is why we have developed our brand new Roadmap and Vision which sets out how we want the region to look in 2030. This next ten years are more crucial than ever.

How do you want the future of the West Midlands to look?

Vision 2030, our Annual Conference, will mark the launch of our new Roadmap and Vision and provide opportunities for you to be at the forefront of its successful implementation. Our Roadmap will act as a framework for all organisations in the West Midlands to collaborate, innovate, celebrate success and demonstrate leadership around sustainability to ensure that we can create the positive change that we need over the next ten years.

At Vision 2030, you will:

  • An overview of SWM and the region’s sustainability achievements over the past ten years.
  • Hear from leaders and advocates for each of our new Roadmap themes: Resource Efficiency, Sustainable Growth, Clean & Active Travel, Social Equity & Health, Clean Air & Water, Sustainable Energy Use, Natural Environment and Adapting to Climate Change
  • Be able to explore these themes and outline how your organisation and projects will contribute to each theme and their associated targets
  • Hear the perspective of a high-profile panel containing leaders from across the region – how will they help us to implement the ambitions of this Roadmap?

The full agenda for the conference will be available in due course.

Booking and further information

Please register here. You have until COP Thursday 28 November to register; registrations after this will not be accepted.

Participation in Vision 2030 requires approval.  If you’re a SWM member, you will be approved and will receive an email with a link to a web page where you can complete the registration process (please check your junk filter if this does not arrive within a few days). If you’ve registered as a non-member, or are a member who already has a place allocated, we will be in touch to confirm you are happy to pay the required attendance fee, after which an email will be sent to confirm your attendance.

For further information, please email or ring 0121 237 5890.

Sponsorship Opportunities

As ever, SWM relies on contributions from leading organisations in the sustainability field to enable events like this to go ahead. By sponsoring Vision 2030, you will demonstrate your commitment to our Roadmap and show that you’re at the forefront of creating a positive change for the West Midlands over the next ten years. There are two exciting opportunities:

  • Prime Sponsor Package – £2,000 plus VAT
  • Exhibitor Package – £500 plus VAT

To see the full list of benefits, download our sponsorship opportunities flyer.


We are delighted that the following organisations are exhibiting at Vision 2030:

Data Protection

SWM is committed to the data protection of its customers and demonstrates compliance with both the General Data Protection Regulation 2016 (2016/769) and the Directive on Data Protection and Electronic Communications 2002/58/EC. Any personal information provided by individuals with active consent and who register for this meeting will be used by SWM for the purposes of this workshop only. SWM will only lawfully process data with the consent of the data subject and in accordance with the legitimate interests of the company.

Any individual who objects to their contact details being obtained by SWM will, therefore, not be contacted and their details will not be stored.

A copy of our full privacy policy is here.

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