Our Team > Alan Carr


Key responsibilities: Project management and business development

I have been with SWM since January 2014 and my role is to advise and support local authorities, businesses, community groups and other organisations across the West Midlands and help expand the portfolio of SWM’s existing successes.  This is achieved by managing and delivering complex projects, enabling stakeholder engagement opportunities, writing reports and strategies and promoting SWM as a leading sustainability organisation. I also ensure that all of our activities contribute to our Roadmap priorities and our vision’s aim: that The West Midlands is leading in contributing to the national target of net zero greenhouse gas emissions by 2050 whilst addressing health inequality and driving inclusive growth.


I have always been passionate about the environment and I am frequently told that my British obsession with the weather started when I was only around four years old.  When I realised that my mathematical skills were not strong enough to master in meteorology, I took an interest in the wider sustainability and climate change agenda where I managed to focus on the subject in my Physical and Environmental Geography degree that I undertook at Staffordshire University.  I graduated in 2008 after which I did a graduate scheme at Stoke City Council where I produced their first climate resilience report.  I then went on to work for Staffordshire County Council for well over 5 years where I ran many projects including running a community resilience programme, development of a carbon reduction and climate adaptation strategy, communication programmes and various other projects aside. I then moved to SWM and I am delighted to be working for an organisation that stands for everything I believe in.

Outside of work, I live in Stafford and I’m a passionate football fan supporting Liverpool FC (my local team…).  I also enjoy swimming, cycling and walking in the beautiful scenic surroundings of Cannock Chase along with creating music and supporting local mental health charities. You can also find me with a pint of real ale on very rare occasions.

Contact: alan.carr@swm.org.uk