Our Vision, Mission and Values

Our vision for the West Midlands

The West Midlands is leading in contributing to the national target of net zero greenhouse gas emissions by 2050 whilst addressing health inequality and driving inclusive growth.

How we will achieve this

SWM’s role is to achieve this vision by helping our local organisations meet our 2030 Roadmap targets by enabling:

  • InnovationUsing new ideas, technologies, services and processes to make positive changes quicker and more effectively
  • Leadership: Leading by example and promoting the ideas and perspectives of influencers and policymakers who can inspire and make a difference
  • Collaboration: Enabling the identification of partnerships and brokering connections between sectors to develop more powerful, sustainable solutions
  • Celebrating success: Sharing good practice and promoting the achievements of our members and stakeholders and enabling these to be scaled up and applied elsewhere.

Our mission

To become the first choice in “Providing sustainability advice to the leaders of the West Midlands”

Our values

Business led and business like – we seek and expect others to maintain personal and professional standards.

Creative and positive – we are always learning and looking for better ways of working with others.

Respectful – we respect nature’s limits and the needs of future generations, we respect each other and celebrate our diversity so that everyone can give their best.