Clean Futures – Sustainability: Your Marketing, Your Business

The Event

This masterclass is part of a series of events run by the Coventry University Clean Futures Catalyst programme.

Sustainability is important for everyone and every business has a part to play in ensuring a sustainable future for all. This masterclass will uncover why sustainability is important to your marketing and your customers. Touching on Scope 1, 2, and 3 Emissions and why these are important to consider as you look at your marketing messaging.

The session will look at the 8Ps of Marketing and you’ll be encouraged to critically think about your business and what you are doing to work towards your business being sustainable. Their will be discussions on how to engage your customers in your sustainability messaging, and look at the Green Claims Code. After this master class you will understand why all businesses need to play their part in contributing to the COP21 goal.

Please note that this is an interactive session and participation is welcome. Whilst the session will be recorded it will only be share with those attending.

Agenda

10:00 – 10:05, Introduction: Agenda and Clean Futures Overview, Coventry University
10:05 – 10:50, Part 1 – Deborah Goodall, Aer8 Marketing

• What is Sustainability?
• Why is Sustainability Important?
• What is the Overall Goal?
• Net Zero…?
• Sustainable development Goals

10:50 – 11:00, Break
11:00 – 11:45, Part 2 – Deborah Goodall, Aer8 Marketing

• Where could you start to make changes?
• Your Current Situation…?
• The Importance to Your Customers
• 7Ps of Marketing with a Sustainability Filter
• The Green Claims Code

11:45 – 11:55, Questions, All
11:55 – 12:00, Close, Coventry University