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Getting the Green Light – How to Communicate Eco Creds & Avoid Greenwashing


20 June 2023


13:15 – 15:30


University Centre Shrewsbury, Guildhall, Frankwell Quay, Shrewsbury SY3 8HQ


Centre for Research into Environmental Science & Technology (CREST)

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The Event

This event will be hosted by Felicity Wingrove, founder of The Ultimate Advantage and Zen Communications.

Part 1: The Great Greenwashing Scandal – How it All Went Wrong, and What Not to Do

Felicity will talk about what greenwashing actually is and discuss some of the big brands who have fallen foul to over stating and over promising on their eco credentials. She will also share examples of empowered and authentic communication.

Part 2: Communicating Your Green Creds the Right Way

A practical session on how to ‘get it right’. This will cover a focus on your business’s stakeholders, drilling down into what really matters to them, scoping what you need to be communicating – and how. Felicity will share some tactics to use, the frequency with which to communicate, and the messaging and language to use.

Felicity Wingrove (Fliss) is one of the UK’s leading experts in the applied psychology of language. A psycholinguistics undergraduate, she went on to study persuasion and influence, neuroscience, NLP, and voice dialogue, as well as qualify as a certified empowerment coach and trainer.

A true master of language, for the last 25 years Fliss has supported some of the world’s leading businesses, brands, and leaders to communicate with impact. Working with CEOs, MDs and C-Suite Execs, she ensures they become the most powerful and persuasive communicators possible – whether it’s to deliver the speech of their life, or to connect with a Board in dispute.

Fliss shares powerful tools and techniques with her clients, all of which need to be used ethically and with integrity. She doesn’t teach how to persuade people to do things they don’t want to. And it’s not about a power play. It’s deliberate, reliable and compelling communications that get a positive result and are a win for everyone concerned.

As well as spending over two decades supporting clients globally, she’s also been at the leading-edge of PR and reputation management, having led external comms for a FTSE100 and a national PR agency. And, for the past 15 years (and counting), she’s grown a team in her own PR, content and copywriting consultancy.

Part-funded by the ERDF, CREST@UCS offers free support to SMEs in Shropshire and Telford & Wrekin for R&I into environmental science, management, and technology.

PLEASE NOTE: Photographs will be taken at the event so let the organisers know on arrival if you do not want to be photographed.


Sound good? Register your place.

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