Home > Events

How to Develop a Sustainable and Profitable Business


24 April 2024


11:00 – 13:15




Clean Futures Catalyst

How to develop a sustainable and profitable business

The Event

In today’s rapidly changing landscape, businesses are increasingly recognising the importance of sustainability, not only for the planet but also for their performance and bottom line.

This Masterclass will provide a comprehensive exploration of the journey towards sustainability, the link between sustainability and business performance and practical strategies for businesses to thrive in a sustainable future.

This Masterclass will be delivered by a Coventry University expert with over 20 years’ experience in energy advisory roles and sustainability; and supported by the West Midlands Decarbonisation Net Zero programme, who will outline grants and the support available to West Midlands SMEs to assist them in making their businesses more sustainable.

  • 11:00 – 11:05. Introduction: Agenda and Clean Futures Overview (Coventry University)
  • 11:05 – 11:50. Sustainability: The Financial Business Case – Part 1(Coventry University)
  • 11:50 – 12:00. Break
  • 12:00 – 12:45. Sustainability: The Financial Business Case – Part 2 (Coventry University)
  • 12:45 – 13:00. Third party expert/programme (Decarbonisation Net Zero Programme)
  • 13:00 – 13:10. Questions (All)
  • 13:10 – 13:15. Close, Coventry University
  • Understand the Links between Sustainability and Business Performance
  • Gain insight on the key drivers to becoming sustainable
  • Understand key business strategies and practical measures to become sustainable
  • Understand the cost of ‘doing nothing’


Sound good? Register your place.

Related content