The Unconventional Convention 2.0

The Event

Join Glued Marketing for their Unconventional Convention 2.0 as part of the West Midlands Business Festival 2025.

The aim of this event is to give you an insight into how different ways of working could be beneficial to how your teams work together.

From a virtual reality ‘escape room’ style challenge you will work with other participant to solve puzzles, answer questions and complete tasks to meet the challenge you have been set and earn the right to escape.

Participants will get to experience other worldly virtual scenarios created by the Coventry University College of Arts & Humanities students.

Your interactions and experiences will contribute to:

• Understanding why people with different approaches take the course of action that they choose.
• Identifying the elements of their thinking and actions which are beneficial to others.
• Considering how different behavioural approaches can be adopted to improve the outcome or solution to a problem or scenario.

This learning and experience can be be brought to life by application in your day-to-day work, helping us understand our own and others’ responses to challenging situations. It is the starting point to developing new problem-solving approaches that encourage better collaboration and communication.

At the end of the event you will be invited to share the insights you have observed and how you might apply them in your working life.

After the event we will conduct light-touch qualitative research with each participant to understand if they have had an opportunity to apply their insights and what the outcomes of that might have been.

What will you get out of the event?

Glued Marketing aim to give you insights into ways of working that may not make sense to you but still bring, with them, benefits. This, so you can apply the understanding to the way people work amongst themselves and also how you engage with people who work in a different way. The benefits being not just better outcomes but more effective and more fulfilling ways of working, and… innovation.