Birmingham 2020 Commonwealth Games Social Values Charter


The Birmingham 2022 Social Values Charter sets out the values which are important to us as the organisation responsible for delivering the Games. It applies to the delivery of Birmingham 2022 from conception through planning and implementation, review, and post-Games activities.


A Games for everyone: through a festival of thrilling, fast-paced sport, exhilarating culture and business, the 2022 Commonwealth Games will make a world of difference for everyone throughout the West Midlands and beyond. This momentous event is a chance to celebrate a global community and our human potential.


As athletes go for gold in the 2022 Games, and visitors flock from across the globe, this
ceremonious gathering has a clear purpose to leave a lasting positive impact. Our mission is to:

  • Bring people together

These Games will embrace and champion the youth, diversity, humanity and pride of the region
and the Commonwealth.

  • Improve health and wellbeing

Inspire, engage and connect communities and athletes to realise their full potential and live
happier, healthier lives.

  • Help the region to grow and succeed

Drive sustainable growth and aspiration, creating opportunities through trade, investment, jobs
and skills.

  • Be a catalyst for change

Transform and strengthen local communities, working together to deliver new and improved
homes, facilities and transport links.

  • Put us on the global stage

Deliver an unforgettable, global Games in partnership, on time and on budget to showcase the
best of Birmingham, the West Midlands and the Commonwealth.

Social Values Charter focuses on the following five key areas:

Sustainability: sustainability is an ongoing process to ensure environmental, economic and
social aspects are considered in all key decisions. By balancing these aspects, we can meet
the needs of our Games without compromising the needs of future generations.

Health and Wellbeing: we want to maximise the opportunities presented by the Games to
improve levels of physical activity and wellbeing of communities.

Inclusivity: we want the Games to be accessible to all and to promote a culture that reflects
the diversity of the local communities.

Human Rights: we want to ensure that in our delivery of the Games we always have the UN
Guiding Principles on Business and Human Rights in mind, and we respect, protect and
promote those rights and freedoms guaranteed to all individuals under law.

Local Benefit: we want to use the Games to contribute to the local economy, improve our
local communities, and provide opportunities for our local people.