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Save Today, Play Tomorrow: Birmingham County FA’s award-winning sustainability and sport programme

Can you donate a prize to raise funds for the West Midlands’ award-winning grassroots football club sustainability programme? Read below to find out about the programme, the fundraising initiative, and how you can get involved.

Save Today, Play Tomorrow

SWM member Birmingham County Football Association (FA) have founded an award-winning sustainability and sport programme Save Today, Play Tomorrow. This aims to empower, educate & engender grassroots football clubs from the bottom up by providing them with the education, resources, products & services they need to become more sustainable. The programme is recognised as one of top 50 sport & sustainability programmes globally, featured on a Sky Sports Documentary Footballs Toughest Opponent, and was awarded The King’s Award for Enterprise in Sustainable Development 2024.

WeAre8

The for-good social media platform WeAre8 is the digital home of Save Today, Play Tomorrow. The platform’s unique approach ensures that much of its ad revenue (60%) goes directly back into the community for every ad viewed on the app. This will make a huge difference to their industry leading efforts working to support grassroots football decarbonise the game. 

The request for you

They have gained good traction so far, with their Rio Ferdinand launch video being viewed over 98,000 times, but they are aiming to grow their audience still, and are looking for money-can’t-buy prizes that the Birmingham County FA community can win from watching ads!

Birmingham County FA feel this is a huge opportunity to create a really positive narrative between SWM member brands and the grassroots football audience which is at the heart of the UK’s local communities. So, if you…

  1. believe your organisation could benefit from the grassroots football community in the West Midlands as an audience,
  2. have been looking for a way to increase your social impact,
  3. and
  4. have a prize you could donate as an incentive for people to engage with the WeAre8 platform…

Then get in touch with Richard at Birmingham County FA to learn more about how you can get involved in raising money for Save Today, Play Tomorrow!

Please feel free to get in touch even if you don’t feel you can donate a prize to this initiative, but want to know more or discuss other opportunities to support the programme.

STPT x BCFA x Kings Award Banner

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