Sustain IQ – Transparency is key to avoiding ‘greenwashing’

As sustainability continues to dominate the boardroom agenda and business headlines in the run up to CoP 26, so too does the damaging practice of ‘greenwashing’. The impact of greenwashing on a business is a critical risk that still too many Board members are either unfamiliar with or simply don’t take seriously enough. Research completed by Quilter recently showed that greenwashing is a concern for 44% of ESG investors.

The key to avoiding claims of greenwashing really comes down to the need to measure, monitor and report on performance. The data you gather must be reliable and provide an accurate reflection of company performance. Data doesn’t lie.

Read the full blog from Sustain IQ here and find out how they can help you increase transparency of sustainability performance for your business.