Sustainability Roadmap to 2030: Have your say!

The Background

In 2010 we produced the West Midlands Roadmap to 2020. We report on progress annually and this is used to influence and inform development.

However, 2020 is soon approaching. That’s why we have spent this year looking to the future and picturing what 2030 could look like. As a result of an intense literature review and wide reaching stakeholder engagement, we are nearing the point when we will launch our Roadmap to 2030 at this year’s Annual Conference on 03 December.

The development of the Roadmap to 2030 has been shaped by our stakeholders through our AGM for members, our Board, meetings with networks and members, and one-to-one liaison with experts. Organisations consulted include:

Public Sector

Keele University  |  Aston University |  University of Warwick  |  University of Birmingham  |  Coventry University  |  Birmingham City University  |  Worcestershire County Council  |  City of Wolverhampton Council  |   Coventry City Council  |   Warwick District Council  |  Rugby Borough Council  |   BECCI/EnTRESS  |  Environment Agency  |   Health Education England  |  Transport for West Midlands

Private Sector

Boningale Nurseries  |  SYSTRA  |  Mott MacDonald  |  Severn Trent  |  International Synergies  |  Encraft  |  SiteMark  |  Hoare Lee  |  Contented Communications

Third Sector

Energy Systems Catapult  |  Institute for Civil Engineers  |  CENEX  |  Marches Energy Agency  |  National Farmers Union  |  Sustainable Housing Action Partnership  |  Midlands Environmental Business Company  |  CIWEM  |  Community Energy Birmingham  |  Global Action Plan

And now you!

The Look

Based on feedback gathered from our various consultations, we decided on a simple, but visually engaging design for our Roadmap targets, taking inspiration from the Sustainable Development Goals.

The Mission and Targets to 2030

 Achieve a household recycling rate of 75%


One third of all trips made by walk or cycling

50-70% of new car and 40% of new van sales should be Ultra Low Emission Vehicles


Reduce mortality as a result of PM2.5 pollution exposure by 75% (from 2020 levels)

Enhance Xkm of water bodies by 2030


Enhance Xkm of water bodies by 2030


Increase GVA per head by 40%


Achieve a 40% reduction in Health Inequality from 2020 levels


Achieve X% of total electricity generated by renewable sources


Reduce flood risk to X amount of properties


Some of the targets are yet to be finalised. This is because we are waiting for the latest data to be released or we do not have access to the data. The Roadmap to 2030 is an ever evolving piece of work. We will  monitor progress and refine targets as time goes on and we have access to greater data sets.

Having your say

Thank you for taking the time to understand the development of the Roadmap.

If you would like to have your say on the final shaping of the Roadmap, please follow this link to tell us what you think. The survey is open until 14/10/2019.