Roadmap to 2030

Our Vision: The West Midlands is leading in contributing to the national target of net zero greenhouse gas emissions by 2050 whilst addressing health inequality and driving inclusive growth.

The West Midlands’ Sustainability Roadmap to 2030 focuses on improving social, economic and environmental indicators across the West Midlands for a more sustainable, fairer and greener region for all.  Building on the previous Roadmap for 2010 – 2020, SWM has consulted with experts, with our members and with hundreds of other stakeholders to ensure that our Roadmap is evidence based and uses the best available data.

The eight focus areas cover priority challenges facing the West Midlands and each includes a vision statement and, where possible, a target for 2030. Through cross-sector working across local authority boundaries, we look to create a region with more low carbon jobs, reduced levels of carbon and improved life expectancy.

Originally, our baseline year for commencement of monitoring the data associated with each of the below priorities was 2020. This has now been moved as many of the data will have been significantly skewed as a result of the Coronavirus outbreak, especially around metrics such as carbon emissions, sustainable growth and air quality. Therefore, we have made the decision to use a 2019 baseline to reflect a more ‘normal’ year, with the final year still set at 2030.

How SWM will monitor, report and enable progress

Since 2010 we have  annually reported on progress against our Roadmap and we will continue to do so. This information will be used to illustrate and highlight  success as well as areas where progress is poor and action is needed. The information will influence change across the region and will allow organisations to prioritise their own areas of action.

SWM’s role is to help organisations achieve these successes and meet the Roadmap targets by enabling:

  • InnovationUsing new ideas, technologies, services and processes to make positive changes quicker and more effectively
  • Leadership: Leading by example and promoting the ideas and perspectives of influencers and policymakers who can inspire and make a difference
  • Collaboration: Enabling the identification of partnerships and brokering connections between sectors to develop more powerful, sustainable solutions
  • Celebrating success: Sharing good practice and promoting the achievements of our members and stakeholders and enabling these to be scaled up and applied elsewhere.