Clean and Active Travel

Promoting an active, accessible and connected lifestyle for everyone regardless of demographics

Target 1: By 2030, one third of all trips made by walking or cycling

Target 2: By 2030, 50-70% of new car and 40% of new van sales should be Ultra Low Emission Vehicles

Why this theme?

The successful implementation of Clean and Active Travel methods in the West Midlands region is a huge area of concern, as it has a great impact on so many areas of life. Looking at the issue at a very basic level, by not enabling people to change their travel behaviour, we are encouraging more single-occupancy vehicles to stay to stay on the road. This has huge impacts on the health of the population as a result of high air pollution levels, which ultimately means more deaths attributed to particulate matter; see our Clean Air and Water theme for more information. We also recognise the issues of declining bus services in our rural heartlands, over-congested railways and unsafe cycling routes and SWM will work hard with our key stakeholders to make these methods of travel more viable to reduce the reliance on the car.

Development of the targets

The targets related to this theme have been informed by a mixture of literature and stakeholders:

Target 1: Current performance against the first target shows that approximately 27% of journeys are made through cycling and walking, so there is still progress to be made. Liaising with Transport for West Midlands has allowed us to align our targets to make them compatible and complimentary.

Target 2: Furthermore, speaking with our members Cenex, national experts in electric vehicles, and also analysing the Road to Zero, Cycling and Walking Investment and Clean Air Strategies, we were able to determine an achievable target for new vehicle purchase.

What our Members are doing

The work of Cycle-R is ongoing and the organisations faces a number of challenges but has plans to tackle these, to expand, and most crucially to ensure a sustainable revenue stream for the future. Cycle-R is a charity specialising in the recycling of bikes to reduce waste and ensure the materials are reused for the benefit of the local workforce, encouraging cycling in the beautiful surroundings of Cannock Chase AONB and the creation of training opportunities. This case study highlights the bike recycling scheme established by Cycle-R, which has enabled easy access to high-quality refurbished bikes at a much reduced cost. There is a specific focus of providing these bikes to those in lower-income families, the long-term unemployed and those with disabilities. This not only encourages the greater uptake of zero-emissions transport, but also a healthy alternative encouraging an active lifestyle.

Cenex is a not-for-profit organisation that aim to provide advice and delivery of knowledge and expertise specifically for the development of low-carbon and EV transport, as well as their infrastructure. They have been involved in a range of projects across the UK and Europe that work to support the aims of this theme. Project include:

Many more examples of their work can be found on their website.

Other members leading on the theme of Clean and Active Travel include:

ARUP
Climate Change Solutions
Contented Ltd
Cycle-R
Exergy
Kew Projects Ltd
Mott MacDonald Ltd
Transport for West Midlands
Velorim