Privacy Policy

Privacy Policy

Sustainability West Midlands (SWM) is committed to the data protection of its customers and demonstrates compliance with both the General Data Protection Regulation 2016 (2016/769) and the Directive on Data Protection and Electronic Communications 2002/58/EC.

Your data

Any personal information you give with active consent will be used by SWM for legitimate purposes only. SWM will only lawfully process data with the consent of the data subject and in accordance with the legitimate interests of the company.

In practice, this means that details provided could be used to receive a monthly newsletter, information on relevant events, funding opportunities and services provided by SWM. Information is retained for the purposes of pursuing legitimate interests and will be removed from our records should active consent or legitimate interests no longer stand. SWM endeavours to maintain accurate records of personal data. Unless specified, data subjects are under no contractual obligations to provide personal data.

Your data is stored securely and is not transferred to any third party without the active consent of the data subject being obtained. SWM processes all data manually and does not undertake automated decision-making processes. Privacy by design is mandatory to all new projects and storage systems at SWM.

SWM monitors information acquired via the website to better understand how the site is being used and how it can be improved. This type of information is collective data (such as the total number of website visitors) and does not identify individuals. These statistics are collected on a regular basis and may occasionally be communicated to funders of our communications work. It is stressed that no personal customer information is communicated that will allow individual customer identification.

Your rights

As the data subject, you maintain the right to:

  • Request for details and copies of existing personal records to be given
  • Withdraw consent for processing or retention of data at any point (for which SWM must comply within 30 days of receipt of instruction)
  • Request for the rectification of personal records
  • Lodge a complaint with the Information Commissioners Office

Contact us

The data controller and data protection officer for SWM is our Office Administrator. If you have any questions, concerns or suggestions about our data protection policy, if you wish to understand the data held about you, or you want to be removed from our database, please contact us at