Lunch&Learn: Creating Value in your Content Strategy

The Event: Creating Compelling Content to Captivate Your Audience

Join us for this month’s Lunch & Learn in conversation with Anthony Tattum from Leopard Co. to discuss content strategy.

Content is everywhere – but the right content, shared in the right way, can build awareness, inspire action, and help drive meaningful change. In this practical session, Anthony Tattum, Co-Founder and Chief Marketing Officer at Leopard Co, shares a simple 7-step approach to creating authentic, problem-solving content that connects with your audience and delivers results.

Leopard Co. are a full-service, independent agency with specialist skills across the marketing communications mix and they make achieving their client’s goals central to their mission. They have a proven track record of delivering ground-breaking and ambitious marketing communications programmes for brands in a range of sectors and industries, from Home & Property and Pet to Health & Wellbeing, Hospitality & Leisure, Education & Student and Business-to-Business.

Designed for busy professionals and organisations across the sustainability sector, the session will explore how to set clear goals, generate relevant content ideas, and maximise impact by repurposing one strong idea across multiple channels. Attendees will also learn how to plan efficiently, use real stories to build trust, and measure what truly matters.

Whether you’re promoting a project, influencing behaviour, or raising awareness, this session will leave you with practical tools and ideas you can apply immediately.

Why should you attend?

• Learn a simple 7-step approach to creating content that connects, builds trust, and drives action
• Discover how to generate content ideas that solve real audience problems and support your goals
• Understand how to maximise impact by turning one strong idea into multiple pieces of content across channels
• Gain practical tips to plan, prioritise, and produce content efficiently, even with limited time and resources
• Learn what to measure and how to improve, so your content becomes more effective over time