Lunch&Learn: The True Impact of Video

The Event

Join Film Division for a fun lunch & learn session where we position video as more than just “content” but as a strategic tool for results in the purpose economy.

This is an interactive workshop, so come with pen and paper at the ready to take part in the three mini workshops with concrete results and actionable output.

Learn how authenticity, meaning and passion shape the production process in three steps.

• True Impact: Move beyond “views” to define the specific behavioural shifts your organisation needs.
• Mindset: Learn how to tailor content to your audience’s psychological journey – shifting them from apathy to empathy.
• Imagery That Matters: Identify the authentic visual hooks that cut through the noise and the algorithm.

Join Alex Dewhirst (Video Strategist) and Kevin Pfeil (Video Designer & Lecturer at Eindhoven University of Technology) to discover how to grow your organisation’s impact through the power of visual storytelling.

In this lunch and learn, you’ll discover how to foster a true, lasting connection with your target audience.