Lunch&Learn: Why your message isn’t getting through with Adele Kelly, PureFlow State

The Event

How to get your work understood by funders, customers and partners, without losing accuracy or drifting into greenwashing.

30 minutes, online. Adele Kelly, Pure Flow State.

Most sustainability organisations are already communicating. The website’s live, the report’s published, the posts go out, and the funder or the customer still doesn’t take action. The writing is technically fine. What’s missing is the part where the reader recognises their own situation, which is what makes them read to the end. In 30 minutes I’ll show what that looks like in a real piece of client work, then take you through the first question I ask of anything before it goes out, applied to something you’ve already written. It’s the question your funders and customers are asking anyway. You’ll leave with it, a worked example of how to answer it, and a short guide with the rest of them in it.

About Adele

Adele Kelly is the founder of Pure Flow State, a brand and marketing strategy studio working with sustainability and mission-led organisations, and an SWM member. She works on the communication gap, the distance between what an organisation does and what everyone else understands about it, most recently running a workshop on it for a cohort of hydrogen researchers. As she put it there: I’m not a scientist, and that’s probably one of the most useful things I bring. If I can understand what they do, so can the funder or the public they’re trying to reach