Public Sector Behavioural Change Conference

Date of presentations

2 October 2014


  • Shelley McIvor, Goldilocks Consulting
  • Jen Strong, NUS
  • Sarah Watson, Coventry City Council
  • Léane de Laigue, Climate Outreach and Information Network
  • Chris Large, Global Action Plan

Purpose of the presentations

The aim of the conference was to gain an understanding of the principles and theory of behavioural change and to learn from good practice examples of successful behavioural change programmes from within the public sector. We heard from a range of speakers where the following key aspects were identified as being essential when designing an effective behavioural change programme:

  1. Have a clear objective for the programme and do your research in order to prepare a robust business case
  2. Understand the motivation and drivers of the individuals whose behaviour you want to change
  3. Ensure that your campaign is well designed and has minimal interventions
  4. Measure the impact of your programme
  5. Feedback and celebrate success

Links and Contact Information

For more information contact or call 0121 237 5890.


To view and/or obtain a copy of the presentations and resources from this event, please contact


SWM are grateful for the support of Improvement and Efficiency West Midlands (IEWM) and Innovation Birmingham in delivering this event.  

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